Have you ever wondered why the top dogs in your industry have more customers than you? Or what they are doing right to retain their first-time customers. It is simple. They understand one of the most powerful principles in the business world — prioritizing holiday order fulfillment and overall customer satisfaction. In the business world, customer satisfaction is the name of the game. And you can only win this game when you play your cards right and strike the right emotional chords.
Winning the hearts of your first-time or existing customers can easily be likened to killing two birds with one stone. Here is why: If these customers appreciate what your company brings to the table, they will come back for more and spread the word about your excellent customer experience. So, if you’ve been getting this aspect of business wrong, there is no better time to rectify it than now since the holiday season is here.
It is no secret that every potential customer desires to have the best experience possible during these holidays. And they are banking on businesses like yours to make it happen. We know you don’t want to let them down. But then, it can be difficult to meet their lofty expectations sometimes.
Fortunately, you won’t struggle to deliver an experience your customers will love this holiday season because we have got you covered. This post aims to throw light on what you need to put in place to ensure that your customers get the ultimate holiday experience they deserve. Let’s get into the details.
What is Holiday Fulfillment?
Holiday fulfillment is the ability to successfully plan and deliver an assembled customer’s order fulfillment process during the holiday season (Black Friday through Christmas). Let’s face the fact: The holiday season is the busiest time of the year because this is when the biggest sales happen.
Hence, it is an opportunity you should take advantage of and prepare adequately. There is no better way to satisfy your customers when the holiday season begins than to create and implement an effective fulfillment strategy.
How Can You Deliver a Holiday Fulfillment Experience Your Customers Will Love?
Many business owners get overwhelmed during the holiday season, thanks to the high volume of orders. Therefore, they struggle to fulfill the orders on schedule. However, with a reliable holiday order fulfillment strategy, the challenges associated with meeting customers’ expectations during the holiday season will become a thing of the past.
This is why we have provided you with six (6) straightforward tips you can implement on your fulfillment journey to put smiles on their faces.
Set Realistic Expectations
As a business owner, you need to set realistic expectations during this season to avoid ‘biting more than can chew’ moments or disappointment. Setting established expectations helps you come up with a coping plan that allows you to focus on what you can handle and how best to prepare for this all-action season.
This way, you have a clearer picture of what to do to run your business smoothly without worrying about letting your customers down.
Get Organized Early
As they say, ‘Success happens when opportunity meets preparation.’ This holiday season is a great opportunity you don’t want to miss out on. So, seize the moment by making early preparations. If you want to make big sales, it is only right that you start making moves before the season comes.
Here are a few things you can do to get organized early:
- Inform your team members about the sales goal and how they come into the picture
- Ensure your website is in top condition (Refine the user experience)
- Run ads to draw the attention of your target audience to your products or services
Offer Multiple Shipping Options
You can’t go wrong with making a wide range of shipping options available to your customers. As a matter of fact, this is an opportunity to dedicate yourself to delivering the best holiday season experience possible.
So, ensure you get a carrier offering suitable shipping options for every kind of goods, including electronics and perishables. Furthermore, get the carrier’s local quote and international quote (LTL quote) or international freight quote (LTL freight quote) for international shipping USA (LTL shipping USA) and other countries.
Communicate, Communicate, Communicate
Communication plays a big role in delivering a positive customer experience. Put simply, your communication with customers can either make or mar the possibility of a long-term relationship. Studies show that 47% of customers won’t make another purchase from you if they can’t track their order delivery process easily.
Truth be told, no customer wants to be left in the dark when they make an order. It can be a frustrating and uncertain experience. This is why they feel assured in ordering goods from any business with a transparent delivery process.
Ensure you let them in on the progress every step of the way and give them room to ask questions or make suggestions.
Have a Plan for Returns
Making massive sales also increases the chances of returns. Hence, you need to have a laid down plan to handle the situation if it occurs so you are not taken unawares. Without a doubt, product returns can make you lose money. However, if you handle the situation appropriately, you will smile to the bank in the long run. On the other hand, if you mishandle it, you could lose the customer forever. And we know you don’t want that.
So, here is how you can go about a product return:
- Make the return process easy
- Collect and inspect the returned goods
- Record important data
- Use improved returns analytics
- Take note of the customer’s feedback
- Act on the feedback and improve the future customer experience
GoShip Has Your Holiday Fulfillment Needs Covered
Want to deliver items or gifts in and out of your resident country this holiday season? GoShip has got you covered. With GoShip, you are in good hands, as you need not worry about the safety and swift delivery of your products.