The holiday season is just around the corner, traditionally starting with Black Friday and Cyber Monday. If you have ever made it through the holiday season as a small business, you know the rules. The earlier you start preparing your strategy, the more successful your company’s efforts are. Whether you are a manufacturer that needs to deliver supplies on time, or a retailer selling goods, proper planning is key. You probably already have a plan by now for the upcoming holiday madness. Considering it’s 2020, chances are you even have a plan B. But if you still don’t have everything prepared, we’re here to help. Here are a few tips on what information to recollect and steps to take to enhance your Black Friday and Cyber Monday sales.
Digital was already a massive trend before COVID-19, but now online shopping is bigger than ever. Most customers will be buying on the web, so your online presence is essential for a successful season. Make sure to check out your inventory and tackle any issues that can arise, so there are no bottlenecks when the shopping time starts.
Customer satisfaction is essential for a business’s growth, and especially in these turbulent times it is important to communicate with your audience. Don’t forget to make your customers aware of your shipping deadlines or any potential delays that can pop up.
Shipping is the last leg of your supply chain and a link between your business and a customer. So, partnering with a reliable shipping platform is an important part of a shipping strategy, especially during the holiday season.
This year can be different in terms of customer behavior and supply chain operations, so it is better to be flexible and ready for disruptions. We have prepared a few additional resources to help you tackle the holiday shipping season: