What is trade show shipping?
Trade shows are exhibitions to show new manufacturing products or goods, and trade show shipping services cover delivery to and from the exhibition event.
If a small business owner starts ramping up your marketing efforts, trade shows can be a great opportunity to promote products and services. However, shipping for a trade show can be a burden. A registration fee to participate is required in most cases. However, many businesses don’t know that shipping all their commodities in and out can be more expensive than participating in the show.
How does trade show shipping work?
Knowing the background of shipping for trade shows will help you choose a reliable and cost-efficient option. Essentially, there is a way to avoid additional fees and high charges if you properly plan and organize your strategy. Here are a few helpful tips for a successful show experience.
Don’t always choose the official carrier
At many exhibitions, there are official services for shipping. However, don’t rush into deploying them right away. Chances are that the official carrier may charge more than other options. Look at your regional haulers, especially LTL carriers, and compare their rates. Also, ensure that the chosen carrier is aware that you’re shipping to the trade show. It is important information to mention. Otherwise, you might end up with a canceled pickup.
Present an accurate BOL at pickup
To ensure your products are delivered safely and on time, it’s critical to provide an accurate bill of lading at the pickup. Make sure to write down all the necessary information, including:
- Booth number
- Delivery address
- Delivery date
- Name of your company
- Number of products
Think about reverse transportation
Trade shows can be messy: people take their products for a 1 or 2-day exhibition in one area simultaneously and then have to ship it all out. That’s why it is crucial to arrange reverse transportation in advance. If you don’t ship your products promptly, they will most likely be moved to the trade show storage, which can result in additional costs. Ultimately, shipping for your trade show can be less stressful and cost-efficient when you plan ahead. Do your research on the carriers, prepare the paperwork and arrange shipments to and from the exhibition.