6 Key Strategies for SMEs: Black Friday & Cyber Monday

Black Friday and Cyber Monday: 6 Tips to Help Small Businesses Prepare

Posted on:
Nov 01, 2022

The holiday shopping season (Black Friday and Cyber Monday) is upon us. That means one thing —  it is time to create a massive sale-pulling plan for your small business. It is no secret that the year’s highest sales happen on these two days. Therefore, you can end the year on a high note by getting as many sales as possible. Seize the moment. 

Got a foolproof plan to help you boost your sales during the holiday shopping? Or are you struggling to come up with an effective strategy? It doesn’t matter. These tested and proven tips below will come in handy as you prepare for Black Friday and Cyber Monday. 

Prepare Your Website for Influx of Visitors 

You want more online sales on Black Friday and Cyber Monday, right? Make your first move. Get your website in top shape to handle potential visitors by refining the user experience. 

Refine Your User Experience 

Here are a few things you can do to achieve this: 

  • Make sure your site responds quickly on both desktops and mobile devices 
  • Include an eye-catching banner featuring a countdown to Black Friday and Cyber Monday, information about your sales offer, and a background color that screams for attention. 
  • Upgrade your servers  

Develop Pricing Strategies to Attract Shoppers 

Most industries in today’s world are highly competitive — and it becomes even more challenging on Black Friday and Cyber Monday. Since the competition is fierce and your business is in the thick of the action, you have to find a way to stand out from the crowd. One of the most effective ways to make this happen is by developing the right pricing strategy, as it can give your business more recognition. Here’s the thing, there’s no one-size-fits-all when it comes to pricing strategies for businesses. Therefore, you must find the perfect fit for your business. 

Here are seven different pricing strategies you can choose from:  

  • Volume pricing – Reduce prices when customers purchase more products. 
  • Product bundling – Combine different products and sell them as one package at a lower price than the total of the products when sold individually. 
  • Free trial – Allow potential customers to experience one of your offers for a limited time without paying a dime (at no cost). 
  • Freemium pricing – Make a product available for free and an improved version with more exciting content or features available for a price. 
  • Premium pricing – Set a higher price showing the superior quality and how it fits into the luxurious lifestyle of your audience. 
  • Penetration pricing – Fix a lower price for your products to gain more customers. In turn, they’ll spread the word about your offer and services to others, increasing your chances of getting new customers. 
  • Price skimming – Price your new items at the highest possible price that customers can afford and gradually reduce it. 

Optimize Your Customer Service 

Customer satisfaction is what drives any business. You’ll make more sales beyond Black Friday and Cyber Monday, gain positive reviews, and receive more revenue if your customers are pleased with your services. On the other hand, if they aren’t impressed with your customer service, it will hurt your chances of building a long-term relationship with them. You need to show your customers that you understand their fears when purchasing a product if you want to win them over quickly.  And one of the best ways to do this is by introducing a customer-centric return policy. 

Consider Offering a Customer-Centric Return Policy 

As the name suggests, it centers around transforming a potentially unfavorable experience — when customers return your product — into a favorable one. In this case, you’re building trust with your customers by showing how much you believe your product can deliver on its promise. Here, you give room for them to return your product if it doesn’t meet their need or solve their problem. That is how it works. 

However, before creating a return policy you must consider the following: 

  • The items acceptable for returns 
  • The type of compensation or refund 
  • The steps involved to complete a return 
  • The timeframe for returns 

Start Advertising Early 

There’s no better way to make existing and potential customers aware of your product or service ahead of Black Friday and Cyber Monday than advertising early. You can use social media or email marketing, or both of them to achieve this. 

Doing this will help you create buzz and excitement that get people talking ahead of your Black Friday and Cyber Monday sales. This makes it easier for you to pull in more sales on D-Day. Additionally, you can generate quality leads and lock in presales.  

Offer Discounts and Promotions 

One of the easiest ways to catch the eye of your target audience is by offering unbelievable discounts and promotions on your products or services. No one wishes to miss out on a once-in-a-lifetime opportunity. This is why discounts and promotions work like magic on Black Friday and Cyber Monday. Want to attract more customers during holiday shopping?  

Slash your prices and throw a few freebies into the mix. Give your target audience the impression that they will get more for less — and deliver on your promise. 

Familiarize Yourself With the Best Carriers to Optimize Shipping Operations 

After making laudable sales on Black Friday and Cyber Monday, you need to find a suitable carrier to ship the products in and out of your resident country. Settling for any carrier won’t cut it, as it can lead to a waste of money, time, and even worse — disappointed customers. This is the last thing you want as a business owner. So, opt for the best carriers in the business renowned for their reliability, quality delivery, and guaranteed transit time during domestic shipping, international shipping USA (Itl shipping USA), and other countries across the globe. 

After which, you can familiarize yourself with their small business shipping process, international quote (Itl quote) or international freight quote (Itl freight quote), and the like. Want the best fit for your Black Friday shipping and Cyber Monday shipping? 

Find the Best Carriers With GoShip 

GoShip is an online shipping platform committed to helping business owners like you discover reliable and reputable carriers that can transport your goods from the loading point to the final destination without complications.