5 E-Commerce Business Promo Ideas That Will Boost Your Sales

5 E-Commerce Business Promo Ideas That Will Effectively Boost Your Sales

Posted on:
Dec 16, 2022

Nothing excites e-commerce business owners more than getting reports or updates about more sales. Hence, you will agree that sale is the heart of your business. Similar to how the heart pumps blood to every part of your body, sales pump revenue throughout different aspects of your business. 

That said, without buyers, you cannot make sales that pump revenue into your business. In other words, your product must appeal to a target audience that ultimately becomes your customer base — individuals who buy your products repeatedly. But do you know what appeals more to your target audience or potential customers? 

Throwing promos into the mix. Here is the thing, promos can catch the attention of potential customers and take your sales to a whole new level, especially when they are irresistible. 

Fortunately, you are about to discover five (5) insanely effective e-commerce promo ideas that can boost your sales, ensuring you laugh all the way to the bank. 

In the meantime, let’s shed light on why promos are beneficial. 

Why Are Promos Important?

Here are some of the importance of promos in any e-commerce business: 

  • Creates room for cross-selling and upselling 
  • Helps your business to stand out in a competitive market 
  • Drives customers to make faster buying decisions 
  • Motivates your existing customers to spread the word about your e-commerce business 
  • Creates opportunities for testing new products and getting feedback from customers 
  • Boosts your revenue significantly 
  • Improved your communication with customers  

As you can see, promos benefit you in many ways than one. Want to enjoy these benefits? Consider integrating these tested and proven promo ideas discussed below into your e-commerce business. 

Run Flash Sales 

A flash sale is the sale of your goods at knockdown or jaw-dropping prices for a short or limited period. Put simply; these sales happen in a flash! Blink, and you miss it. It is one of the go-to options for e-commerce business owners, especially during the holiday season (Black Friday, Cyber Monday, and Christmas) and special celebrations (Valentine’s Day, Father’s Day, or Mother’s Day).  

This is when online buyers desire mouthwatering deals that allow them to get more goods or gifts for less. For example, you can give a 70% discount on specific products for 2 days. After which, it returns to its original price. Flash sales can give your e-commerce brand more visibility, strengthen your customer base, and of course, increase your revenue. 

Since you will likely be handling multiple orders when you run a flash sale, it’s only right that you prepare accordingly. Doing this will prevent you from hurting your brand’s reputation, losing potential and existing customers, or receiving negative reviews.  

Create Loyalty Programs 

Want to encourage customers to make your e-commerce business their one-stop-shop in your industry? Consider creating loyalty programs. As the name implies, these programs are designed to recognize and reward loyal customers, making them feel valued. Hence, this is one of the most effective ways to attract and retain buyers or customers.

That said, loyalty programs won’t produce the desired results if the incentives or rewards are not worthwhile. So, ensure you weave up an irresistible offer that motivates customers to stick to your brand. If you will, give discounts or redeemable vouchers when customers make a repeatedly certain amount of purchases. They work like magic. 

Create Personalized Recommendations 

Creating personalized recommendations work a treat in the e-commerce business world. It is no secret that buyers want to be understood. This is why they mostly buy products from brands that prove they understand them. Thankfully, with personalized product recommendations, you can act on potential buyers’ pain points, deepest desires, or pressing needs. 

Personalized product recommendation is a case where a website displays an array of product recommendations that suit a website visitor to the tee, based on their different behaviors and profiles. For instance, these recommendations may be based on a customer’s browsing history, purchase history, location, or product affinity. Therefore, you can rest assured that you will get the results you desire if you maximize this option. 

Run End of Season Discounts/Sales 

End-of-season sales (EOSS) are like flash sales with a little twist. As the name implies, these sales happen at the end of a particular season within the year. The end of spring and summer sales happens in June and July, while the end of winter sales happens in January. 

The goal of the EOSS is clear old stocks and restock ahead of the new season. However, thanks to irresistible discounts or reduced prices, your e-commerce business can attract more customers and make you more money. It is a great opportunity for specific individuals to play the patience game — an ideal “the patient dog eats the fattest bone” scenario. Here, those who couldn’t afford certain expensive goods wait until the end of the season to get them at budget-friendly prices. So, you see why EOSS can skyrocket your sales. 

Offer Rewards Programs 

Reward programs pay off massively when you play your cards right. They can help you to attract customers, bring in more sales, gain more referrals, improve customer retention rate, and increase your brand visibility. A customer reward program requires you to give away something to encourage new and existing customers to take the desired actions. It could be early access to a new product, discounts on sales, and what have you. 

Here are the different types of reward programs you can consider: 

  • Paid Reward Programs: These reward programs allow customers to access ongoing benefits immediately after paying a participation fee. 
  • Points-Based Reward Programs: This is the most popular reward program in the e-commerce business world. Here, customers can add up reward points and redeem them for cash back, freebies, perks, and the like.  

Customers not only receive rewards for making a purchase but also when they share on their socials, leave reviews, have their birthdays, or play some games. 

  • Tiered Reward Programs: This program rewards customers with certain benefits based on their ranks. In this case, customers must meet a target. The higher the tier, the better the exclusivity, and the higher the rewards the customer receives. 
  • Value-Based Reward Programs: It helps to build a deep connection with customers. Here, a percentage of the money received after a sale is donated to charity or welfare organizations.  

Customers don’t earn rewards. Nonetheless, they feel involved in a movement that touches lives, especially when the course aligns with their values. 

Let GoShip Handle Your E-Commerce Shipping Needs 

After applying these ideas and the sales begin to pour into your e-commerce business, make plans for the shipping to different locations. In this case, you need an e-commerce shipping platform than can handle the heat without breaking under pressure. One such shipping platform is GoShip

You can be sure that GoShip will meet your small business shipping needs, including connecting you with reliable carriers, and ensuring you get the best LTL quote.

Written by: