In the fast-growing world of eCommerce, staying competitive becomes a real challenge. With a massive variety of online items, online shoppers seek a personalized experience with quality products catching their eye. Thus, you can make your goods outstanding by increasing brand awareness.
What is brand awareness?
Brand awareness is a concept representing the attitude of your customers to the products you offer in the market. This concept determines associations with your company, how actively buyers can relate to your brand, and how prone they are to recommend your items. In other words, increased brand awareness affects your sales volume and the size of your buyer audience.
Everything from products and branded packaging to shipping operations contribute to your customers’ brand awareness. Whether you are an established business owner or a new player in the retail industry, making your brand more recognizable can significantly grow your profits.
How to increase brand awareness?
Creating a solid brand image isn’t a short-term goal, but working on its development has to be continuous and systematic. Several effective methods of increasing brand awareness can help you become recognizable and expand to larger groups of buyers.
Learn your target audience
Selling high-quality products is undoubtedly the basis of a profitable business. However, it’s vital to understand what audiences are the most likely to buy from you. By analyzing your sales and website attendance, you can detect the core characteristics of a target audience. For example, simple demographic data will show you the most active age group and their activities or occupations. Customer feedback and shopping cart statistics will reflect frequently chosen products.
All these details will help you learn the preferences of your target audience and see what they value the most about your brand. It gives you an excellent start for creating a tailored purchasing experience and improving the components of certain items. Therefore, you’ll be able to make some changes to your products, review their pricing, consider switching to sustainable packaging, design vivid labeling, and many others.
Develop digital marketing assets
Digital marketing has proven its essential role in promoting small businesses. Today, it’s impossible to imagine a profitable retail business without using numerous online tools and social media. You can identify the right social platforms to promote your products based on your target audience’s preferences. For instance, Instagram can be highly effective for visual marketing and users looking for fast shopping opportunities. Facebook, in turn, satisfies the customer demand for product reviews and recommendations.
Digital marketing offers many possibilities for launching branded advertising. Online ads on your website and social media significantly increase customers’ brand awareness. Digital ads are also a great way to promote special offers. Even if the online buyer is unfamiliar with your products, they can explore your platform within a few clicks and purchase a good deal.
In addition, online marketing allows you to promote your items through e-mails. Since the user’s subscription is a sign of their interest in your brand, you can inform your customers about special deals, sales, new arrivals, personal discounts, etc.
Communicate with customers
Once an online shopper becomes your customer, they expect a personalized approach and constant availability. You can meet these expectations by organizing a professional support service. Unobvious at first, multichannel communication with your customers can considerably improve brand awareness.
Whenever your buyers come up with questions regarding your products, support service representatives will answer their inquiries and instruct you in case of any issues. In problematic situations, your agents will be there for the buyers to provide a solution without affecting brand awareness. Make your customer support accessible through several channels, including phone, e-mail, or chatbots. Such a variety will facilitate sorting out the requests to identify the most manageable ones and those requiring closer attention.