The spookiest night of the year is just around the corner! The end of October is a prime time not only for witches and ghosts but also for retailers. Shippers are getting ready for scary costumes, decorations, and of course, lots of treats. At the same time, retailers and shipping companies prepare to supply the spooky occasion. Halloween shipping plays an enormous role in the retail industry. The real goal of the retailer’s job is to make Halloween spooky in a good way, delivering goods on-time, undamaged, and at the right place. Otherwise, an actual nightmare begins. Boo!
Traditionally, Halloween signifies the beginning of the holiday shopping season in America, and around the world. Each year, the turnaround of the spooky night is getting bigger. In the U.S. alone, Halloween retail sales are estimated to reach $9 billion in 2019.
What do shippers buy on Halloween?
Have you ever wondered what people buy and how much they really spend on Halloween? According to statistics, 90% of Americans will buy $2.6 billion worth of candies, 75% will acquire holiday decorations for $2.7 billion, and 70% will purchase costumes for $3.2 billion – the most expensive part of the celebration.
The most popular costumes among adults are witches, vampires, zombies, pirates, and Avengers characters. For children, it is princesses, superheroes, witches, and Star Wars characters. One of the surprising and growing trends among Halloween shoppers is buying a costume not just for the child or yourself, but for the pets. In fact, over 16% of Americans buy costumes for their pets.
How to prepare for Halloween shipping?
It’s extremely important for retailers to provide a positive customer experience to their customers. First and foremost, buyers want their items on-time. Also, wrapping and packaging play a crucial role in shipment protection. As for the entire holiday season, retailers should keep their inventories and warehouses organized in order to fulfill all orders on-time, and successfully ship them across the country.
While packaging matters for Halloween costumes and decorations, the most important part is companies who ship sweets and candies. Trucks need to have climate control to deliver goods in the proper condition. This is where GoShip.com’s refrigerated shipping option steps into the game. We can help you secure capacity, choose from a variety of carriers and freight rates, and easily book shipments.
Our online shipping platform can assist you with your retail logistics needs, and provide you with the needed truck capacity for your freight! Already starting holiday shipping season? Get a free quote right now!