Digital Marketing Strategies for Small Businesses

Digital marketing is the use of online-based technologies to promote products or services. This form of marketing leverages online tools to reach a wider audience, build sustainable relationships, and generate sales. It is an indispensable tool for small businesses that wish to thrive in today’s day and age. Here are some of the best digital marketing strategies for your small business:  

Use social media 

Currently, the world has over 4.6 billion users. Think about that. And think about what it’ll do for your small business if you can harness the powers of social media in presenting your brand to just a small fraction of that number. Social media allows you to connect with a large base of customers in ways that are much more immersive than other forms of advertising. It allows you to build strong relationships with your target audience, which translates into increased brand awareness, skyrocketing sales, and staunch customer loyalty.  

And the best part? Promoting your business on social media is one of the most cost-efficient advertising strategies. Running an account on most social media platforms is free, and even paid promotions to cost a lot less when compared to other marketing methods. 

Facebook and Instagram 

Facebook and Instagram are some of the most popular social media platforms with 2.8 billion and one billion active monthly users, respectively. These platforms connect your small business with a massive audience while creating an avenue for one-on-one interactions with your customers. Facebook and Instagram also offer paid promotion services that promote your business to a highly specific audience. These platforms help you zero in on an audience that matches your customer avatar based on their location, demographics, languages, interests, engagements, behaviors, and recent purchases. With these microtargeting efforts, you can increase your conversation rates and avoid wasting resources while advertising to the wrong audience.   

Make your brand and products feel personal  

Digital marketing allows you to build real human connections with your customers, making your brand feel more personal to them. To build this personal connection with your target audience, they have to feel like they’re communicating with a human, not a robot. You should take time to engage with your customers, listen to how they truly feel about your brand, and respond in such a manner that shows how much you value and respect their input. Humanizing your brand proves your authenticity, which fosters trust between you and your target audience and drives up your sales and customer retention numbers.  

Tell your brand story 

When honed correctly, storytelling is a powerful business tool that can transform your business into a legacy and captivate your audience’s minds and wallets. Being able to convey your brand’s purpose through intricate and exciting stories will not only capture attention but also create a positive public perception of your business, win new clients, and keep existing customers enthralled. You can tell stories of your brand’s history, the experiences that spurred you into launching your small business, the journey so far, your daily experiences, and past customer reviews, among others. These stories can be incorporated into your vision and mission statements, blog posts, brand videos, ads, newsletters, and other digital marketing content.  

Learn about SEO 

If your business has a website, SEO should be a part of your digital marketing strategies. Search Engine Optimization (SEO) is the process of improving your website’s ranking on Search Engine Result Pages (SERPs). It also improves the quality and quantity of unpaid/organic traffic to your website, which amplifies your brand’s visibility and boosts sales. Search engines like Google and Yahoo use crawlers or bots to gather information from publicly available web pages. When a user enters a query in the search box, the search engine uses complex algorithms to decide which webpages are most accurate for the query and ranks them in descending order of relevance.  

Since users are more likely to visit websites that appear near the top of SERPs, SEO techniques shoot your business website to the top of the rankings, so customers looking for your products can find you easily.  

Create a newsletter for subscribers 

Creating a newsletter for your email subscribers is one of the greatest ways to maintain solid relationships with your clients and position yourself as a strong authority in your industry. Sending newsletters containing expert knowledge on industry-related topics that interest your customers adds a level of credibility and authenticity to your brand. You can also use your newsletters for advertisement purposes or to offer lucrative deals to your clients. Since the letters are delivered directly to their emails, it cuts through the noise and grabs their attention. Little wonder that email marketing ranks as the most effective digital marketing channel, with the highest conversion rates and ROI.  

Leaving the Shipping to GoShip 

Proper utilization of digital marketing strategies can help your business attract new customers, but keeping these customers depends on how well you can satisfy them. GoShip helps you find a dependable logistics partner that’ll keep your supply chain moving and your customers satisfied. Our online freight marketplace connects small to mid-sized business owners with certified freight carriers that offer premium shipping services at budget-friendly prices. With our online quotation tool, you can find the best carrier rates around you and choose the option that suits your shipping needs.

Get an Instant Free Quote Today!